Portrayal of Women in Ads - Questions free essay sample

How do ads portray women? 2. What do you think of the ads portrayal of women? How do you find it? 3. What do you think do these portrayed Images promote? 4. Do you agree with these portrayals of women? Do you think these portrayals are accurate or In line with reality? A. B. Do you think these images represent women well? 5. If not, how do you think should women be portrayed in ads? 6.What is your perceived image of the ideal woman? 7. Where do you base your ideal image of a woman? From what or whom? Definition of beauty In ads 8. How do ads define beauty? 9. What do you think of the ads definition of beauty? How do you find it? 10. What do you think do this definition of beauty promote? 11. Do you agree with this definition of beauty? A. Do you think this definition is accurate? B. Do you think this definition Is suitable? 12. We will write a custom essay sample on Portrayal of Women in Ads Questions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How do you think should ads define beauty?Year Ads, society culture 14. What do you think are the effects of these ads to culture and society (men, women children)? 15. Do you think the portrayal of women definition of beauty in ads are a matter of societal concern? 16. Who do you think are responsible for the way women are portrayed in ads? 17. Why do you think these portrayals exist? Why are they portrayed that way? 18. What do you think you can do in order to maintain/change these portrayals?

The Broken Column essays

The Broken Column essays Words that come to mind when looking at The Broken Column are mesmerizing, compelling, capturing, anguish, distress, torment, pain. I was captured by Frida Kahlos portal of herself in The Broken Column as I found myself becoming aware of her pain with an intense passion. It was as almost, as if her eyes were looking directly at me, telling me the story of her sorrows. I was drawn to her suffering. Frida Kahlos was a Mexican painter. Her life was marked by physical suffering, started with the polio contracted at the age of five and worsens by her life-dominating event occurred in 1925. In 1925, Kahlo was involved in a bus accident that so seriously injured her that she had to undergo some thirty-five medical operations; this would set the pattern for much of the rest of her life. During her slow recovery from the trauma, Kahlo taught herself to paint. In 1926, during her convalescence, she painted her first self-portrait, the beginning of a long series in which she charted the events of her life and her emotional reactions to them. It is as though, through her paintings she would reveal herself or at least herself after her ordeal. She would marry and soon find herself in the artistic shadow of her famous husband, Diego Rivera. Diego a womanizer would have several affairs, including Fridas sister, Christina. Frida said to a friend, I have suffered two serious acciden ts in my life, one in which a streetcar ran over me. The other accident was Diego. [1] She became known for illustrating great pain and suffering, both mental and physical in her art. [2] Usually classed as a surrealist, the she had no special explanation for her methods. She said only: I paint my own reality. The only thing I know is that I paint because I need to, and I paint whatever passes through my head without any other consideration. [3] ...

Industrial Revolutions Essay Example | Topics and Well Written Essays - 500 words

Industrial Revolutions - Essay Example According to Read and LeBlanc, current methods such as intrauterine devices (IUDs) and oral pills have high proven effectiveness (63). These methods reduce the rate of fertility in human beings and limit the likelihood of conception during the period of their consistent use. Some contraceptives such as oral pills, according to Read and LeBlanc can impact the health of newborns, especially if they are used for birth control in extensive period of time (65). Induced abortion limits fertility not by impacting fecundability but by flushing out the pregnancy. The practice has for long been the order of the day in populations and is fairly ordinary in less Christian societies (Read and LeBlanc 68). Read and LeBlanc aver that official statistics of the rates of abortion exceeds 30 percent in countries where the rates are high. Unfortunately, a fairly high number of unrecorded terminations of pregnancies probably take place even in nations reporting very insignificant figures (69). This practice impacts the evolution of populations by denying the unborn an opportunity to live. Complete cutting off of one’s ability to conceive or contribute toward conception impacts evolution of population. The surgical processes of vasectomy and tubal ligation in men and women respectively have become widespread in many countries and cultures. Sterilization denies the affected parties a chance to give birth to children of their own. High death rates among populations, perhaps due to poor health care, and nutrition programs can impact the evolution of population by increasing the likelihood of lower life expectancy. But better health care programs will enhance life expectancy in a particular population. Infant mortality impacts evolution of population by determining the number of infants who will survive to maturity and those who die at birth or immediately after they are born. Improved

Ford and the World Automobile Industry in 2009 Essay

Ford and the World Automobile Industry in 2009 - Essay Example Overview of the Company Ford Motor Company founded in 1903 by Henry Ford, an automotive and industrial pioneer remains today as one of the oldest firms within the industry. The automotive firm in Dearborn, Michigan and has so far grown into other nations. Ford established itself as a major player in the automotive industry in 1908 commanding close to 50% of the market share after sales of 15 million vehicles of Model T (Grant, 2010, p. 46). In 1950, Ford became a public company making it to grow significantly. Ford’s main products include cars, trucks, and SUVs with different types of brands such as Jaguar, Volvo, Ford, Mercury, Lincoln, Aston-Martin, and Land Rover amongst others. Ford also has finance division, parts and service department, and they own Hertz Corporation, being the largest car rental firm in the world. In 2003, Ford was second after a pre-tax profit of about $ 1.3 billion despite a $ 1.1 billion loss in North America. Nevertheless, the company experienced si gnificant losses between 2000 and 2008 attributed to rising costs of commodities, ongoing and rising healthcare expenses, lagging behind of sales of vehicles, and bailing out of major parts supplier from bankruptcy such as Visteon. Ford recorded huge losses in the fiscal years 2000 to 2008 as shown in fig. 1. The following is a Porter’s Five Forces analysis explaining this trend. Figure 1: Table showing return on Equity of various Automotive Firms Courtesy of Grant (2010) Porter’s Five Forces Analysis Various models used in industry and firm analysis to develop the right managerial strategy. Strategic management is a complex due to dynamism and turbulence in business environment. Nonetheless, through Porter’s five forces model, organizations are able to identify areas requiring overhauling for effective and efficient performance (Blake, Cucuzza, Rishi, 2003, p. 11). Like many other firms, Ford’s strategic management can be enhanced through a deeper insigh t into five forces that has been reducing their competitive advantage from 2006 to date hence recording such huge losses. Porter described competitive advantage as significantly influenced by five forces; bargaining power of buyers, bargaining power of suppliers, intensity of competition rivalry, threats of new entrants, and threats of substitutes. These same forces led to Ford’s current economical situation (Windecker, 2004). In each of the below forces, a conclusion regarding rating in a scale of 1 to 5, 1 being very weak and 5 very strong is provided. The full scale is as follows; Bargaining Power of Buyers There is high intensity of competition coupled with increasing demand for automotive products in major markets. Hence, consumers have a variety of firms to choose from unlike during the classical time when there were limited manufacturers. United States of America and European Union consumers have a high bargaining power necessitated by availability of information regar ding various products (Grant, 2010, p. 49). The buyers in automotive industry are powerful due to unavailability of grand proliferation of companies that manufacture automotives. In addition, the largest automotive manufacturers within US have approximately 90% value shipped hence additional value to the product. Another important feature of automotive industry in US is the fair standardization of parts used in assembling of products (Waraniak,

Value Risk Management Case Study Example | Topics and Well Written Essays - 2500 words

Value Risk Management - Case Study Example TechWatt shall use it starting by doing our Value Study (this Study) during the Headquarters briefing stage preparations. Assuming the Value Study validates that it is a good idea to follow through and do our HQP, we shall carry out the Risk Management Study after awarding the architect-design contract, but before site set-up. The following advice is among RIBA guidelines. Architects (VRM professionals) and clients need to make and use a Plan of Work. They must work closely to form a good team for a successful project, and to be sure that all project team-mates know the information they must provide and their clearly-defined responsibilities. This VRM Study is our set of working ideas at TechWatt to use for a smart plan, to optimise value and minimise risk, to foresee some possible problems and consider ways to deal with them, and to lose no value to risks; or lose as little value as possible. Our business wants a new headquarters that is valuable to us now and in the future. First, we must consider many things including at least: future growth and financial stability, our company's needs, the location and costs of a new headquarters, and the monetary and non-monetary benefits we expect from moving into a new headquarters. To keep optimum value we must make and follow a Plan of Work with our architect. Our Plan must include and address negative situations or risks that can take away value. This Study leads to the following Plan of Work (in this order): - TechWatt's Strategic Briefing which states requirements for a Headquarters facility - a Project Briefing that has Outline Proposals by the Design Team (based on a review and further development of ideas in the Strategic Briefing) - Detailed Proposals that build on the ideas outlined in the Project Briefing Each step moves nearer to design and site development. The Risk Management part of this VRM Study suggests ways and back-up plans to minimise loss from risk. TechWatt's professional business is making hardware & software products. With no appreciable experience in facility construction, we will rely greatly on our architectural Design Team. Value Management We seek "value" at TechWatt, for the present and the future. We must clearly define what value is. RIBA makes clearly defining value a high priority in projects. It is the project vision so all on the project team work for the same goal. So, as early as possible and from the start, TechWatt must define "value" so the architect-design-construction team can work to achieve value. It becomes the centre of the Pre-Project Briefing, the Plan of Work and is designed into our headquarters. Value is the compass giving direction to all activity. Pre-Project Briefing: Do good appraisals (RIBA Work Stage A) We must carefully consider and appraise options to make Headquarters. We'll brainstorm the definition of value in the Pre-Project Briefing and put those ideas into our Strategic Brief to give to our architect-design team partners. Lacking experience in this area, we shall depend heavily on our design participants for expert advice during the Pre-Project Briefing (PPB). The PPB is a good starting point for all parties. TechWatt's key participants will include top management and other resident experts who should help appraise needs for a new facility and moving into it. We need similar participation by

The Transformational and charismatic leadership theory

The Transformational and charismatic leadership theory In examining transformational leadership some outstanding examples can be found in both ancient and modern times as exemplified by phenomena. Ghandi, Winston Churchill, Abraham Lincoln and even Adolf Hitler were outstandingly successful as transformational leaders (even if Hitlers success was (mercifully) short lived). Hitler galvanized the German people by appealing to their national pride; Lincoln led his country in the face of devastating internal differences; Churchill rallied the nation in the face of impeding invasion and Gandhi moved his people to throw off the British yoke in the interests of national self-respect. In all of these cases, the situation presented national challenges to which in the opinion of the relevant leaders required national responses. The resources that these leaders had at their disposal would scarcely have been enough to lead successfully in a transactional manner. The necessary resources came from the people themselves an example previously recorded in the Bible as the Parable of the five loaves and two fishes (Matthew 15:34). Therefore, one quality of a transformational leader is that followers not only follow, contribute effort but also even contribute material resources needed to get the job done. Leadership requires followers or subordinates and a vision. This notion of leadership has existed for millennia and is recorded in both the Bible and (in China) the Tao Te Ching.(Blanchard Carey cited in Hesselbein Goldsmith, 2006). At the same time, new concepts of leadership stress that leaders will need to take into account the wants of the subordinates that now no longer focus primarily on money (Goldsmith, cited in Hesselbein Goldsmith, 2006). If more money is no longer a prime incentive for followers then transactional leadership has become lost some of its influence and a leader needs to be more aware of emotional appeals. Huang (2005) noted that scholars in characterizing leaders as transformational often filter out the structural components of action and portray a leader as a person of extraordinary qualities performing heroic and revolutionary actions. A transactional leader on the other hand strongly emhpasises contextual factors but neglect how a leader can create his or her own context. If no reconciliation is possible between the structural relations shaping of and being shaped by a leader then a leaders contribution may be misleadingly attributed to a brilliant and catastrophic outcome. The circumstances that may call for exceptional leadership are not always foreseeable although both Scharmer (2009) and Cashman (2008) indicate that leaders can and should be developed that can foresee the future enough to take strategic and preemptive ,measures. Such ability requires a leader posses a degree of flexibility (Doz Kosonen, 2008; Navarro, 2006; OSullivan Dooley, 2009). Given that circumstances will play an important part in determining how a leader performs, the leaders should be able to adjust his or her leadership style accordingly. Amernic, Craig, and Tourish, (2007) in describing Jack Welch noted the different ways in which Welch acted at different times. Beddell, Hunter, Angie, Vert,(2006) compared charismatic, ideological and pragmatic leaders. Beddell et al. noted that a charismatic leader will seek to engage their followers by inviting them on emotional grounds to participate in a future vision. Charismatic leaders will willingly and opportunistically adapt their strategy to obtain their vision (Beddell et al.). Ideological leaders on the other had appeal to visions that emphasise traditions and common past experiences (Beddell et al.). This distinction brings into focus what type of leader is best suited for the current environment. Beddell at al. (2006) reported on the orientation of leaders and differentiated between socialised leaders and personalized leaders. Socialized leaders try to improve and enable others in order to contribute to the improvement of society as a whole, whereas personalized leaders focus on the image their followers have of them. Beddell at al. noted that socialized leaders look farther into the future and are able to identify the important issues to be addressed. Integrity was identified as a critical determinant of performance and outcomes of outstanding leaders. Given the events of the last few years in the financial world, integrity in leaders may no longer be taken for granted. Current leadership faces an environment that can be described as not dissimilar to the crises environments that were faced by the above mentioned leaders. The criteria of today and the future have changed from the immediate past. Current leaders continue to maintain mission statements that are unclear, wrongly focused or misleading; the social contract between leadership and followers that has been in place for decades has weakened to the point of ineffectiveness; concepts of justice and fairness are being reexamined (Handy, 2006). The ethical behavior of several leaders has called into question if current leaders can be trusted (Blanchard Carey, 2006). Transformational and charismatic leadership theory address the leadership styles that foster change by appealing to emotional rather than material values (Barbuto, 2005; Antonakis House, 2002 Nahavandi, 2006). Twigg Fuller, and Hester (2008) found that transformational leadership fostered organizational commitment by stressing a sense of common participation. Twigg et al. found that transformational leadership style was a better determinant of citizenship behavior than other leadership styles. Twigg et al. noted that transformational leadership augments transactional leadership but goes beyond material exchanges. Transformational leaders establish covenants whereby commonly held beliefs and values are considered in addition to contractual obligations. Examples of transformational leadership abound and can make the difference in achieving goals that transactional leadership is unable to achieve. In the organizational field, Kelly (2004) analysed NASA and concluded that there were two eras the first of which was characterized by recognized leaders and programs that were embraced by both the public and the organization. The second era on the other hand was seen as a bureaucracy subject to political and budget influences. The difference between the two eras can be deduced from the leadership. President Kennedy in announcing that the United States would send a man to the moon and return him safely before the Russians did so was the transformational leadership that Scientist Werner von Braun and NASA Director Webb transactionally (Scott Davis, 2007) put into effect. Amernic, J., Craig, R., Tourish, D. (2007, December). The transformational leader as pedagogue, physician, architect, commander, and saint: Five root metaphors in Jack Welchs letters to stockholders of General Electric. Human Relations, 60(12), 1839. Antonakis, J. House, R.J. Â  (2002). The full-range leadership theory: The way forward. In Avolio, B. J. Yammarino, F. J. (Eds.) (2002). Transformational and Charismatic Leadership: The Road Ahead. New York, Elsevier. Barbuto, J. E,. Jr (2005). Motivation and Transactional, Charismatic, and Transformational Leadership: A test of antecedents Journal of Leadership Organizational Studies; 11,9(4); Beddell, K., Hunter, S.,Angie, A., Vert,A.(2006). A historiometric examination of Machiavellianism and a new taxonomy of leadership. Journal of leadership and organizational studies, 12(41),15-32. Blanchard, K. Carey D. (2006) Regaining Public Trust; a leadership challenge. In Hesselbein, F., Goldsmith, M. (2006). The leader of the future: Visions, strategies and practices for the new era. San Francisco: Jossey-Bass. Cashman, K. (2008). Leadership from the inside out: Becoming a leader for life. San Francisco: Berrett-Koehler. Doz, Y., Kosonen, M. (2008). Fast strategy: How strategic agility will help you stay ahead of the game. New York: Pearson/Longman Goldsmith, M (2006) Leading new age professionals. . In Hesselbein, F., Goldsmith, M. (2006). The leader of the future: Visions, strategies and practices for the new era. San Francisco: Jossey-Bass. Goleman, D., Boyatzis, R., Mckee, A.(2002), Primal Leadership: Realizing the Power of Emotional Intelligence. In Business Leadership. Jossey- Educational Leadership. San Francisco: A. Wiley Handy, C. (2006) Philosopher leaders. In Hesselbein, F., Goldsmith, M. (2006). The leader of the future: Visions, strategies and practices for the new era. San Francisco: Jossey-Bass. Hesselbein, F., Goldsmith, M. (2006). The leader of the future: Visions, strategies and practices for the new era. San Francisco: Jossey-Bass. Huang, G. C. (2005). Chiang Kai-Shek`s use of shame: an interpretive study of agency in Chinese leadership. Doctoral Dissertation University of Chicago. Chicago Illinois. Retrieved October 25, 2007, from ProQuest Digital Dissertations database. Kelly, J. D. (2002). An organizational history of the national aeronautics and space administration: A critical comparison of administrative decision making in two pivotal eras. Los Angeles: School of Policy and Planning, University of Southern California Nahavandi, A. (2006). The art and science of leadership (4th Ed.). Upper Saddle River New Jersey: Pearson Publishing Inc. Navarro, P. (2006). The well-timed strategy: Managing the business cycle for competitive advantage. Upper Saddle River, NJ: Wharton School Pub. OSullivan, D. Dooley, L. (2009). Applying innovation. Thousand Oaks, CA: Sage. Scharmer, C. O. (2009). Theory U: Leading from the future as it emerges. San Francisco: Berrett-Koehler. Scott, W. Davis, G. (2007). Organizations and organizing rational natural and open system perspectives. New Jersey:Â  Prentice Hall. Twigg N.W., Fuller J.B. Hester, K.(2008). Transformational Leadership in Labor Organizations: The Effects on Union Citizenship Behaviors Journal of Labour Research.(2008) 29:27-41,27-41. Published online: 24 November 2007 Springer Science + Business Media B.V. Retrieved November 25 2008 from Emerald data base.

Rat Bite Fever Essay -- streptobacillus moniliformis, rna

One of the main causes of the disease known as Rat Bite Fever is from infection by the bacteria Streptobacillus moniliformis. This bacterium is commonly the cause of the disease in North America (Elliot, 2007). This disease is typically difficult to diagnose, leading to a delay in treatment and unnecessary increase in the severity of its symptoms. Cases of rat bite fever are rather rare in North America, and those resulting in death are even less common, making the study of its pathogenesis difficult. In order to better understanding this disease, work is being done to annotate the genome of the bacterium. Gene annotation is a process in which biological information is attached to a single gene or genomic sequence. Oftentimes, this is initially done automatically via computer analysis, and then later is manually annotated. That is the case here, where an automatic annotation has been performed for many of the genes within the S. moniliformis genome (Nolan, 2009), but it is necessary to manually annotate the genome in order to better understand the biological processes. The manual annotation includes identifying or confirming the gene’s role in coding, gene expression, biochemical function, and many other functions (Stein, 2001). Smon_0852 & Smon_0853: Smon_0852 is annotated as a Polynucleotide adenylyltransferase region, which is involved in the biological process, RNA processing, and its molecular function is ATP binding, RNA binding, hydrolase activity, and nucleotidyl transferase, according to GO. Pfam identifies that Smon_0852 is a part of the Protein domains Poly A polymerase head and Nudix family. The Poly A polymerase head domain is involved in adding the poly (A) tail to mRNA (Cao, 1992). The Nudix family is ... ...l structure of NGO0477 from Neisseria gonorrhoeae reveals a novel protein fold incorporating a helix-turn-helix motif. Proteins 78:1798-1802(2010). Stein, L. (2001). "Genome annotation: from sequence to biology". Nature Reviews Genetics 2 (7): 493–503.doi:10.1038/35080529. PMID 11433356. Tscherne, J.S., Nurse, K., Popienick, P., Michel, H., Sochacki, M. and Ofengand, J. "Purification, cloning, and characterization of the 16S RNA m5C967 methyltransferase from Escherichia coli". Biochemistry 38:1884–1892(1999). Yau, K. Cyclic Nucleotide-gated Channels: an expanding new family of ion channels Proc Natl Acad Sci USA. 91(9): 3481–3483 (1994). Zhang H, Huang K, Li Z, Banerjei L, Fisher KE, Grishin NV, Eisenstein E, Herzberg O, Crystal structure of YbaK protein from Haemophilus influenzae (HI1434) at 1.8 A resolution: functional implications. Proteins 40:86-97(2000).

Report on Business Level Strategy

BUSINESS LEVEL STRATEGY Any given organization may comprise a number of different businesses. Each operating in distinct markets and serving different customers. A market is defined by demand conditions and based on an organization’s customers and potential customers. Industry is determined by supply conditions and based on production technology. Business level strategy is a means of separating out and formulating a competitive strategy at the level of individual business unit.This is sometimes referred to as a Strategic Business Unit (SBU). A Strategic Business Unit is a distinct part of an organization which focuses upon a particular market or markets for its products and services. The parent company sets the overall or corporate strategy. The role of the business unit is to devise a strategy which allows it to compete successfully in the marketplace and to contribute to the corporate strategy. GENERIC STRATEGYA sustainable competitive advantage is about performing different activities or performing similar activities in a different ways. In other words, the firm must be capable of producing value for the customer that is recognized as being superior to that of its competitors. Michael Porter (1980) developed three generic strategies to help an organization outperform rivals within an industry, and so successfully position itself against the five forces.These strategies are referred to as generic because they apply to different types of organizations in different industries. The first of these three strategies is called Overall Cost Leadership. A cost leadership strategy involves a firm being the lowest cost producer within the industry. This allows the firm to outperform the rivals within the industry because it can charge lower prices and its lowest cost base still allows it to earn profit. In effect, this firm can charge the lowest price within the industry which the rivals simply cannot match.Therefore, a cost leadership strategy allows the firm to make superior profits. A Differentiation Strategy is based on producing products or services which are perceived by the customers as unique or different. A differentiated product has the opportunity to meet different customer needs more closely. It is the difference that is the basis on which the customers are prepared to pay a premium price. Clearly, the cost of producing differentiation must not outweigh the price being charged.Or, put another way, customer should be prepared to pay a price which exceeds the costs of differentiation, thereby allowing the organization to earn superior profits. The third Strategy is referred to as a Focus Strategy. A Focus Strategy allows an organization to target a segment of niche within a market. The segment may be based on a particular customer group, geographical markets, or specific product lines. Unlike overall cost leadership and differentiation strategies which are industry-wide, a focus strategy is aimed at serving a particular target mar ket efficiency.

Are You a Genuine Author

Are You a Genuine Author Sure you are. Writing is in your blood. You adore telling stories, and if you could, youd do nothing but write for a living . . . forever and ever. But do your readers know that? The majority of writers struggle to make that connection between themselves and readers. They assume their book speaks for them. But there are a gadzillion books out there, and until a reader loves the book and decides to know more about the author, that connection isnt made. Let me say it another way . . . do readers like you? Do they feel they are getting to know you? Are you reachable? Are you personable? How do readers know? They dont have to be groupie-in-love with you, but are they curious? Do they like what you represent? Sometimes its simply do they like your smile? Your love of cars, your love of travel. The fact you bake quiche, paint chicken pictures, or garden spaghetti squash. How can they relate to you? After all, you wouldnt put yourself out there if you didnt want to be friends, right? Your job as an author is not only to write a good book and market it well, but you have to make readers enjoy the fact you are there for them. And to do that is to act like you appreciate them. You dont have time for all of that? Then how do you expect readers to have time to read your work? The connection is more about relationships than  you may think. Some ideas to show your care: 1) Make every single blurb you sign in your book different, and relatable. 2) Answer all emails from readers timely. 3) Wish people happy birthday on Facebook . . . and say more than just Happy Birthday. 4) Give advice when asked. You dont have to write a thousand words. Just the fact you gave back matters. 5) Give back. Review other books often. Not only will the author appreciate it, but others who read the reviews will recognize your name, your sincerity, and your respect for reviews. 6) Appear at someone elses reading, speaking engagement, class, presentation. 7) Recommend others. 8) Congratulate others. 9) Welcome others. 10) Thank others. It isnt about your book. It isnt just about you. Its about making readers and other authors (who are your readers, too) feel good that they are in your world. It isnt hard once you think about it.

Sentence Structure Mistakes Youll Never Make Again

Sentence Structure Mistakes Youll Never Make Again Do you sometimes wonder why your editor moves words around, rephrases your sentences or adds/deletes words? The goal is to place your words and/or phrases, and in some instances Replace words and/or phrases, so that there can be no misunderstanding on the part of your reader as to your message.Sentence structure is the backbone of your paper, letter, story, email, script or any other written communication. If you are aware of the following missteps and vigilant about watching out for them, your writing will become clearer and better understood by your readers.Placement of sentence partsIf even one word is placed in the wrong position in a sentence, the meaning of that sentence can be changed dramatically. Re-read every sentence as if it were the only sentence you were writing, and focus on whether the meaning of each sentence is completely clear.ExamplesONLY you have paid $60 for the concert tickets. (You alone have paid $60.)You have ONLY paid $60 for the concert tickets. (You paid the $60 and nothing more.)You have paid ONLY $60 for the concert tickets. (You got a deal on the concert tickets.)You should AT LEAST try to get 10 concert tickets. (You should attempt to get 10 tickets.)You should try to get AT LEAST 10 concert tickets. (You should get a minimum of 10 tickets.)Parallel constructionTo help your reader identify and recognize the similarity of ideas in a sentence, make sure that ideas of equal value are expressed in the same form. This applies most often to lists within sentences, bullet-point copy, and complex sentences. To check parallel construction in your writing, read each element separately and determine if they are expressed in the same way.ExamplesWrong: The best things about a concert are the band, sound and the lighting.Right: The best things about a concert are the band, the sound and the lighting.Wrong: The three things I like most about a concert are: (1) hearing the loud music, (2) to see the pyrotechnics, and (3) to yell loud enough to get the band to do an encore.Right: The three things I like most about a concert are: (1) hearing the loud music, (2) seeing the pyrotechnics, and (3) yelling loud enough to get the band to do an encore.Wrong: You could inform the class about the concert either by making a telephone call or send an email.Right: You could inform the class about the concert either by making a telephone call or sending an email.Complete comparisonWhen making a comparison within a sentence, make sure you supply all the words necessary to complete the comparative thought so that your reader doesnt have to assume facts that are not in evidence.ExamplesWrong: She sings louder.Right: She sings louder than anyone else in the band.Wrong: This concert was much better.Right: This concert was much better than the one in January.Pronoun referenceMy personal pet peeve is the misuse of pronouns. Remember that pronouns take the place of persons, places or things, and they must agree with the persons, places or thin gs to which they refer. Your reader should not have to re-read the sentence to determine the person, place or thing to which the pronoun refers. Again, read each of your sentences for clarity, asking yourself whether your reader might be confused with your pronoun reference, and rewriting when necessary.ExamplesWrong: I enjoy concerts because you get to hear great music.Right: I enjoy concerts because I get to hear great music.Wrong: After James spoke to Alan, he wanted to go, too. (Does he refer to James or Alan?)Right: Alan decided he wanted to go, too, after he spoke with James.Wrong: Everyone should get their autographs after the concert. (Everyone is singular; their is plural.)Right: All concert-goers should get their autographs after the concert.Wrong: Someone left their program in their seat. (Someone is singular; their is plural.)Right: A program was left in someones seat.Positioning words and phrases for emphasisPlacing emphasis on certain words or phrases by placing them a t the beginning or end of a sentence is a technique used to focus your readers attention on certain ideas, opinions or facts.ExampleEmphasis 1: Based on the audience response, the first band rocked the house. (Emphasis is on the audience.)Emphasis 2: The first band rocked the house, based on the audience response. (Emphasis is on the band.)Emphasis 1: Once the concert had ended and the students had gone outside, they saw the star of the show signing autographs. (Emphasis on the end of the concert; autographs by the star is secondary.)Emphasis 2: The students saw the star of the show signing autographs outside once the concert had ended. (Emphasis on the exciting prospect of getting an autograph.)As a general rule, always read every sentence you write from your readers viewpoint, to ensure that words and thoughts are connected in proper relationships so that there is no chance for misunderstanding. Whereas you are intimately familiar with your subject matter, your reader is presumabl y reading your message for the first time and is looking forward to reading your paper smoothly without confusion or the need to re-read for clarity. Sentence coherence is successfully achieved when all the sentence parts are correctly related, and you proceed positively toward the goal of making the sentence clear and easily understood.

Importance of Marketing on Organization's Goodwill Assignment

Importance of Marketing on Organization's Goodwill - Assignment Example G. and. Schneider, 1995). This is achieved by providing clients with company’s production. That’s why marketing is considered to be the one of the leading functions of the strategic management. For a great number of organizations marketing is the key function that secures their successful activity depending on how they follow their goals and which strategies they realize. Kotler & Keller (2012) state that according to the philosophy of management, the company should avoid just making unfavorable products trying to sell them to the client by all means, and in this case marketing is becoming something more than separate function of management (Kotler & Keller, 2012). In the modern world marketing influences all the spheres of company’s activity. The concept â€Å"goodwill† implies the readiness of the buyer to pay bigger or smaller sum of money than the net assets of the company that he wants to purchase may cost. The goodwill can be positive or negative. In many cases business owners tend to overestimate the influence of their intangible assets and as a result the realized value of business increases substantially (Massoud, M. F. and Raiborn, C, 2003). It is important to take into account the fact that intangible capital should convert into income and the index of this income should be substantially higher than the market average one. The given paper will discuss the importance of marketing for establishing goodwill. The review of literature will be implemented in order to answer the question. The main goal is to investigate the importance of marketing on organization’s goodwill Literature review a) The notion of goodwill According to Johnson and Petrone (1998), goodwill is a strong management team and developed market strategy, high level quality of production, high credit measures as well as corporate culture and favorable location, good relations with suppliers (Johnson and Petrone, 1998). Day states that â€Å"goodwill is the difference between the value of a business enterprise as a whole and the sum of the current fair values of its identifiable tangible and intangible net assets. Net assets are the assets that are left after subtracting the company’s liabilities. Goodwill is only recorded when its amount is substantiated by an arm’s-length transaction. Goodwill cannot be sold or acquired separately but has to be included in a purchase with the net assets of a business enterprise† (Day 2008: 1). It is clear that the cost of organization that is represented by the single property complex differs much from the assets and liability cost of the organization. The great amount of mergers and takeovers in the USA and Europe can serve as a proof of such statement. It is enough to recollect the time when companies were bought by the sums of money, which were considerably bigger or smaller than the cost of company assets (Samuelson, 1996). The difference between these two indicators is ca lled goodwill. It means that brand is less valuable in case if it fails the competitive struggle and does not allow to sell the product at the higher price than the similar product of the competitors is sold at. Accrodign to Stolley (2013), in this case goodwill is negative and has a negative impact on the final cost of the company. It can be easily explained as it will be more difficult to realize the production with the same tangible assets than with the positive goodwill (Stolley, 2013). b) The evaluation of goodwill According to Wang, the estimation is made with the help of management account and provides the owners and managers with the important information (Wang, 1995). In order to find the answer to the question, it is essential to determine how the goodwill is

Marketing Planning Research Proposal Example | Topics and Well Written Essays - 5000 words

Marketing Planning - Research Proposal Example Animeinternational.com (2006) is an online retailer of anime related products: Dvds and Music; Manga and Books; Toys and Figures; Art Work; Cards and Games; and other merchandise such as accessories, jewelry, and even kitchenware. The company sells over 10,000 diverse products in the anime genre. Animeinternational.com also caters to the multimedia consumer, offering specialized downloads such as wallpapers and avatars (used in Internet forums, emails and online gaming). This diversity in product, design and orientation allows animeinternational.com to offer consumers a wide variety of the most popular anime titles through E-commerce and telephone purchases. Animeinternational.com (2006) slogan is "Your Online Anime Mega Store for all your Anime Needs" and advertises that "Unlike our competitors our focus is not only the North American market, rather we cater to the needs of customers in all countries worldwide." Claiming "price leadership and unparalleled customer service" (animeinternational.com 2006) the company exhibits a strong focus on total quality management in the domains of business to customer and business to business transactions. There are multiple products and services available. ... th American market, rather we cater to the needs of customers in all countries worldwide." Claiming "price leadership and unparalleled customer service" (animeinternational.com 2006) the company exhibits a strong focus on total quality management in the domains of business to customer and business to business transactions. There are multiple products and services available. This marketing proposal paper will focus on expanding the services to include tailored customer relationship management service using use-case scenario technology and focus on expansion service lines in opening markets, particularly the female age 15-24 market that is highly undeserved in the anime industry. Marketing Environment Animeinternational.com has a strong market orientation towards customer relationship management (CRM). CRM is "identifying prospective buyers, understanding them intimately, and developing favourable long-term perceptions of the organisation and its offerings so that buyers will choose them in the marketplace" (Kerin p 21 2002). Animeinternational utilises several online techniques with the purpose of concentrating towards CRM. Some of these methods include blogging, online community, and 'fan fiction.' This type of 'free service' allows animeinternational.com to communicate with, understand and respond to the average consumer base, which has been identified as the young adult male in the Internet and gaming community (animeinterantioal.com 2006). Animeinternational.com also offers online 'chat' customer service, telephone service and specialised anime resources, such as an encyclopaedia. By continuously interacting with the customer base through communication, animeinterational.com exhibits strong consumer relationship management. Company Animeinternational.com (2006)